disaster preparedness commercial in GLO campaign

General Land Office Launches Disaster Preparedness Campaign

The Texas General Land Office (GLO) has launched a disaster preparedness campaign called “Don’t Ignore Your Risk.” GLO developed the new outreach initiative to encourage Texans to prepare for hurricane season and stay prepared. The season began Wednesday, June 1, and runs through November 30, 2022.

“Don’t Ignore Your Risk”

The disaster preparedness campaign includes a series of video advertisements in English and Spanish. They urge Texans to take time now to:

  • Know their risk
  • Purchase flood insurance
  • Protect their home
  • Safeguard documents
  • Prepare emergency supplies
  • Map an evacuation route.

Most Homeowner Insurance Policies Don’t Cover Flooding

GLO produced a series of twelve short videos that you can watch and share on YouTube from this page. They’re powerful, poignant and compelling. Each makes a simple point about the value of preparedness. And each underscores the value of flood insurance.

Kickoff commercial in English or Spanish.

“Be prepared and have a solid plan in place prior to severe weather,” said Commissioner George P. Bush. “Knowing your risks, having an evacuation plan, gathering supplies, securing documents, and protecting your property with flood and wind insurance are key steps to being prepared for storms or wildfires.

Texans can follow the GLO on social media and find disaster preparedness information for family and pets at recovery.texas.gov/preparedness.”

Aid No Match for Flood Insurance

According to a report by the Risk Management and Decision Processes Center at The Wharton School, homeowners received an average of $8,900 in individual housing assistance from Federal Emergency Management Agency (FEMA) following Hurricane Harvey. Meanwhile, the average of flood insurance claims was $115,104.

And almost five years after Harvey, the City of Houston’s Housing and Community Development Department still has hundreds of millions of dollars left to distribute. Counting on aid, as opposed to insurance, could mean years of living in subpar conditions.

According to FEMA, just one inch of flood water can cause more than $25,000 in damage.

Five Essential Steps

The GLO encourages all Texans to prepare for hurricane season by doing the following:

Know Your Risk

Sign up for your community’s emergency warning system. The Emergency Alert System (EAS) and National Oceanic and Atmospheric Administration (NOAA) Weather Radio also provide emergency alerts.

Make Your Evacuation Plan

Check with local officials about updated evacuation shelters for this year. Know where your family will meet up if you are separated and where you will stay. Pack a “go bag” including items you need to take with you if you evacuate. A “go bag” should be easy to carry and kept in a place where you can grab it quickly. Check with drivetexas.org to find routes near you. To find a shelter near you, download the FEMA app at fema.gov/mobile-app.

Gather Supplies

Plan for your entire household including children, people with disabilities or access/functional needs, and pets. Don’t forget medications.

Secure Documents

Remember to secure copies of important personal documents. Filing for government assistance requires documentation. Be sure to keep documents in a secure location and take them with you if you need to evacuate. Place these documents in a waterproof bag and back them up on cloud storage or a thumb drive.

Protect Your Property

Shutter your home as needed. Review your flood insurance policy (or sign up for one). And declutter drains and gutters. Most homeowner and renter insurance policies do not cover flood damage. And a flood insurance policy generally does not take effect until 30 days after purchase. So, be sure to maintain your policy or get one now. Take a video “tour” of your home to document all items and the home’s current condition.

Remember, just because you may be outside of the 100-year flood plain doesn’t mean you won’t flood. Sixty-four percent of Harris County homes that flooded during Harvey were outside of the 100-year flood plain.

For more information, visit recovery.texas.gov/preparedness.


The campaign will run for the next three months. It includes social media, digital display, cable, broadcast and streaming platforms. Inspired by Senate Bill 285. It was signed into law during the 86th Session of the Legislature.

The GLO helps educate Texans about the benefits of protecting their homes and finances through flood insurance and being prepared for storms and other natural disasters.

Credit for the commercials goes to 1820 Productions for production and editing.

Posted by Bob Rehak on 6/15/22 based on a GLO press release

1751 Days since Hurricane Harvey